On Sale Tomorrow!

Louisville’s Greatest show is a labor of love that is truly four years in the making. When I started digging deep into Louisville’s rich wrestling history for Bluegrass Brawlers, I had no trouble finding stories about the OVW and Memphis years, but it was the “golden age” from 1935-1957 that fascinated me most. While I barely scratched the surface when I wrote Bluegrass Brawlers, Louisville’s Greatest Show will give you a year by year account of the Allen Athletic Club – the wrestlers, the shows, and the city that hosted them both.

In addition to the year by year account of the promotion and owners Heywood Allen and Francis S. McDonogh, Louisville’s Greatest Show also features more than twenty profiles of local and national wrestling stars, including:

Indiana University wrestling coach Billy Thom

Lord Patrick Lansdowne

Blacksmith Pedigo

Hall of Fame Hydroplane racer Wild Bill Cantrell

Kid Scotty Williams

Hans Schnabel

Kentucky Athletic Commissioner Johnson S. Mattingly

The legendary Wild Bill Longson

“Cousin Alviry” Elvira Snodgrass

Fred Blassie, before he was “classy”

Promoter’s wife Betty McDonogh

Chicago Bears star Fred Davis

Sgt. Buck Moore of the Louisville Police

Colonel Stu Gibson

WHAS sports director Jimmy Finegan

Ed “Strangler” Lewis

Mel Meiners

“The Black Panther” Jim Mitchell

Louisville police detective and ref Ellis Joseph

Ring announcer George Lewis

Wee Willie Davis

Louisville’s Greatest Show is the story of a city that loved wrestling and the men and women who made wrestling a Tuesday night tradition. The book is filled with never-before-published photos and stories you won’t find anywhere else.

Louisville’s Greatest Show will be available on Amazon.com and other online retailers this weekend!

And On the Second Day, WHAS Gave Us Rasslin’

The_Courier_Journal_Tue__Jul_25__1950_In 1949 professional wrestling was struggling. Fan interest was waning, box offices were down, and the business appeared to be on the ropes. A year later, 18,000 people packed Madison Square Garden, bringing in $52,000 in just once night.

What caused the dramatic turn around? Television.

So goes the March 12, 1950 article from the Louisville Courier-Journal, announcing that wrestling was coming to the local air waves. From New York to Chicago to Memphis, wrestling had become the number one program on television and the number one reason many folks were buying their first TV set. Twenty years before Memphis Wrestling took the city by storm, WHAS struck a deal with Francis McDonough and the Allen Athletic Club to broadcast wrestling live every Tuesday night.

The Allen Club was in its fifteenth year, and McDonough was in his third as the man in charge. Founded by Heywood Allen, Sr., the promotion ran wrestling shows almost every Tuesday night, usually at the Columbia Gym.

By contract, WHAS had not yet signed on the air when the announcement was made, but the station was doing test runs with their camera crew and broadcast equipment in the Columbia Gym well in advance. “The WHAS-TV cameras will have you right at ringside – in your own living room. You’ll get a closer look at what’s what an who’s who than the fans in the front row. You’ll see every moment of action in the ring… whereas the fan is confined to his seat, the camera can roam to every nook and corner.”

Wrestling was tailor-made for television, with all the action taking place in a well-lit, stationary ring, making it much easier to broadcast than sports like football and baseball. WHAS-TV had a two camera set up for the broadcast. Both were in the balcony, stationed at different angles. The cameramen were selected for their intimate knowledge of wrestling, and the camera feeds went outside to a remote broadcast truck, “a specially-designed remote truck, containing what appears to be a Television station all its own.”

The_Courier_Journal_Tue__Mar_28__1950_WHAS went live on March 27, 1950, and the Allen Club appeared on television for the first time on Tuesday night, March 28. Fred Davis, a Louisville native who also played for the Chicago Bears, appeared in the main event that night against “Jumpin’ Joe” Savoldi. Fear Brewing Company became the first program sponsor.

Television proved to be a boon for the Allen Club just as it was in every city where promoters were willing to give TV a chance. Despite initial fears that TV would cut into their ticket sales, the live broadcasts actually increased awareness and interest in the sport. McDonough brought the biggest names in the sport to town for the Tuesday shows, including the biggest television star of them all, Gorgeous George. Just a few short years later, McDonough would be hosting the largest crowds ever seen in Louisville for wrestling at the Jefferson County Armory (later the Louisville Gardens).