Louisville’s Own Sgt. Buck Moore

Not every star who appeared on a card for the Allen Athletic Club was a national star. Heywood Allen and Francis McDonough brought many of the country’s biggest names to Louisville during the promotion’s 22 years, but they created many local legends along the way.

In January of 1949 Francis McDonough introduced Marvin Moore to the Tuesday night faithful at the Jefferson County Armory. Melvin “Buck” Moore was an eight year veteran of the Louisville Police Department. He was born December 2, 1916 in Lambert, OK and graduated from Louisville Male High School.

Moore served 33 years with the Louisville police department. He rode a motorcycle as a member of the traffic detail and also served as a detective. In later years Moore trained new recruits in skills such as hand-to-hand combat, and his students included OVW announcer Dean Hill as well as former Louisville Police Chief Doug Hamilton, who recalls that many of the moves taught by Moore bore a striking similarity to professional wrestling maneuvers.

Moore was instrumental in the founding of Louisville’s Fraternal Order of Police in 1960. He was also a cartoonist, and for twenty years he entertained his fellow officers with a series of cartoon strips.

Moore’s wrestling career spanned two decades. He was a fixture at the annual Police Benefit Shows in the 1950s, and he faced numerous opponents including Blacksmith Pedigo, Cherry Vallina, Freddie Blassie, Chris Zaharias, Frankie Bockwinkel, Bobby Bruns, Joe Millich, and fellow Louisville natives Stu Gibson and Mel Meiners.

Moore retired from the police force in 1974, when he put his artistic gifts to work as a sign painter.

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And On the Second Day, WHAS Gave Us Rasslin’

The_Courier_Journal_Tue__Jul_25__1950_In 1949 professional wrestling was struggling. Fan interest was waning, box offices were down, and the business appeared to be on the ropes. A year later, 18,000 people packed Madison Square Garden, bringing in $52,000 in just once night.

What caused the dramatic turn around? Television.

So goes the March 12, 1950 article from the Louisville Courier-Journal, announcing that wrestling was coming to the local air waves. From New York to Chicago to Memphis, wrestling had become the number one program on television and the number one reason many folks were buying their first TV set. Twenty years before Memphis Wrestling took the city by storm, WHAS struck a deal with Francis McDonough and the Allen Athletic Club to broadcast wrestling live every Tuesday night.

The Allen Club was in its fifteenth year, and McDonough was in his third as the man in charge. Founded by Heywood Allen, Sr., the promotion ran wrestling shows almost every Tuesday night, usually at the Columbia Gym.

By contract, WHAS had not yet signed on the air when the announcement was made, but the station was doing test runs with their camera crew and broadcast equipment in the Columbia Gym well in advance. “The WHAS-TV cameras will have you right at ringside – in your own living room. You’ll get a closer look at what’s what an who’s who than the fans in the front row. You’ll see every moment of action in the ring… whereas the fan is confined to his seat, the camera can roam to every nook and corner.”

Wrestling was tailor-made for television, with all the action taking place in a well-lit, stationary ring, making it much easier to broadcast than sports like football and baseball. WHAS-TV had a two camera set up for the broadcast. Both were in the balcony, stationed at different angles. The cameramen were selected for their intimate knowledge of wrestling, and the camera feeds went outside to a remote broadcast truck, “a specially-designed remote truck, containing what appears to be a Television station all its own.”

The_Courier_Journal_Tue__Mar_28__1950_WHAS went live on March 27, 1950, and the Allen Club appeared on television for the first time on Tuesday night, March 28. Fred Davis, a Louisville native who also played for the Chicago Bears, appeared in the main event that night against “Jumpin’ Joe” Savoldi. Fear Brewing Company became the first program sponsor.

Television proved to be a boon for the Allen Club just as it was in every city where promoters were willing to give TV a chance. Despite initial fears that TV would cut into their ticket sales, the live broadcasts actually increased awareness and interest in the sport. McDonough brought the biggest names in the sport to town for the Tuesday shows, including the biggest television star of them all, Gorgeous George. Just a few short years later, McDonough would be hosting the largest crowds ever seen in Louisville for wrestling at the Jefferson County Armory (later the Louisville Gardens).