Tagged in: betty mcdonogh

The First First Lady of Louisville Wrestling

Louisville, Kentucky is unique among wrestling cities because it is one of the few cities to have a female promoter. Teeny Jarrett never served as the booker for Memphis Wrestling, but there was no doubt she was the boss. She kept the fans happy, the wrestlers in line, and the Kentucky Athletic Commissioner at bay for more than two decades. She even gave breaks to a few of Louisville’s most famous wrestling faces, including a Louisville police officer named Dean Hill and a a young teenage photographer named Jim Cornette.

It’s unusual for a city to have one woman serving such a powerful role in a wrestling promotion, but Jarrett wasn’t the first woman to do so. Thirty five years before Teeny’s son Jerry began running at the Louisville Gardens, a pretty young Kindergarten teacher signed her name on the dotted line, becoming a partner and owner of a professional wrestling promotion.

When Heywood Allen went into business for himself, forming the Allen Athletic Club in 1935, a Betty McDonogh made a pretty big leap of her own. The newlywed bride of Allen’s press secretary, former Louisville Sports writer Francis “Mac” McDonogh, left her chosen vocation to become the ticket office manager for the new wrestling promotion. It was a huge risk for her and her husband, but it was a risk that paid dividends for the McDonoghs and the Allen Athletic Club.

Miss Betty, as she was known by the fans, was a remarkable woman with a keen nose for business and marketing. Over the years Betty created and maintained a massive card file of the regular wrestling patrons. She not only had names, addresses, and telephone numbers, she knew where they preferred to sit, what type of matches they enjoyed most, and other details that helped her sell more tickets and keep everyone happy.

Betty kept a relentless schedule, managing a family at home as well as running the business of the promotion. In the late 1940s she gave an interview to the Courier-Journal and outlined a typical day:

7:15 AM – Prepare breakfast.

8:30 – Drop her son Allen at school, return home for house cleaning.

9:15 – Leave home and head to the ticket office.

11:40 – Pick up Allen at school and take him home for lunch. After lunch, drop Allen with his grandmother and return to the office.

1:30 – Back in the office.

5:30 – Leave the office and head home to prepare dinner, unless it’s a show night.

On show nights, Betty was there before the fans to run the ticket table. She greeted everyone personally, many by name, and after the last patron was admitted, it was her job to count the gate. Betty usually stayed until 12:30 or 1 AM to finish up Club business before returning to the McDonogh apartment in Shawnee Park, only to get up at 7 AM the next day and start again.

Betty loved her job, and even as business grew, she refused to cede her responsibilities to anyone – save for a brief hiatus in 1942, when she became a mother to Allen, who was named after Heywood. Betty rarely got to see any of the matches, but she met everyone who worked for the Club and enjoyed their company, describing them as “always very courteous and intelligent nowadays since most are college graduates.”

Fans were often surprised to learn that it was Betty, not Mac, whose name was listed as one of the owners of the Allen Club. From the very beginning, the McDonoghs held a stake in the promotion, and Mac made sure their ownership was in Betty’s name. Betty more than earned her keep as a valued member of the team, especially in the late 1930s.

When business took a dive in 1938, it was Betty, along with Allen’s wife Mabel, who pointed out the lack of females in the crowd. Betty and Mabel believed that the Club could do more to attract female patrons to the matches, and with Mr. Allen’s blessing, they went to work.

Betty suggested giveaways for the ladies including flowers, candy, and other free gifts. They also instituted a “Ladies Night,” when women were admitted free. They also convinced Allen to begin tossing out the rowdier fans who made female patrons uncomfortable. Allen admitted that he often felt the shows were no place for a lady, especially when the fans got out of hand, and he consented to policing the crowd and removing offenders.

Betty’s efforts began to pay off slowly but surely. Beginning in 1939 and continuing through the war (when many of the male patrons were overseas fighting), attendance began to rise. By the mid 1940s the Allen Club was drawing 55% women on Tuesday nights. Louisville was one of the hottest towns in the country, drawing 4000 to 6000 fans for special events at the Armory. Betty was exceedingly proud of her accomplishments.

In 1947 Betty and her husband took another risk, buying out Heywood Allen when he chose to retire from the fight game. It was a calculated risk for Mac because he knew he had a solid business partner by his side. While Mac remained the public face of the Allen Club, Betty continued to manage the box office and handle the money on show nights. The McDonoghs were active in the Louisville community, supporting numerous local charities and events. They frequently hosted wrestlers in their home, and top stars like Baron Leone were their guests at the Kentucky Derby.

Betty took time away only twice: to give birth to their son Gary, and to care for her ailing husband when Mac was diagnosed with cancer in 1946. When Mac passed away in May of 1947, Betty sold the Allen Athletic Club to former Louisville baseball player Al LeCompte. The combination of the ownership change and a forced change of venue brought the promotion to a swift end.

Surprisingly, Betty almost went back into the business a year later. Wee Willie Davis, a wrestler/ movie star/ famous game show winner moved to down and decided to open up a promotion of his own to fill the void. Betty agreed to partner with Davis on his first promotion, and the two applied for a license for what became known as the name Golden Rod Club.

Golden Rod ran for only a few years. When the business closed, Davis went on to open another promotion in conjunction with Dick the Bruiser in Indianapolis. Betty quit the business and went back to teaching, but she remained a member of the ticket sellers union. Gary recalls traveling all over town with her while she sold tickets for this show and that.

Betty made sure her boys got a great education, and both of them made her proud. Dr. Gary McDonogh is a professor of anthropology at Bryn Mawr College, and Dr. Allen McDonogh is a retired professor of political science. Allen and his ex-wife Dr. Karen O’Connor, herself a professor of Political Science at American University, have a daughter named Meghan O’Connor McDonogh who earned her doctorate in Sports Management at the University of Louisville and is now the Associate Athletic Director at the Catholic University of America.

Meghan made her own impact on Louisville’s sports scene as a graduate student at U of L. After founding a club program for women’s lacrosse at the University of Georgia, she began a similar program when she arrived at U of L. Women’s Lacrosse has since become part of the school’s growing Division I athletics program and is growing in popularity among Louisville area high schools.

“I recall a time when my daughter was growing up and she and her friends were caught up with the mega-wrestling,” Allen McDonogh told me. “All were stunned to find I knew anything about wrestling.”

Sadly, neither Karen nor Meghan ever had the opportunity to know Miss Betty. Betty McDonogh passed away in 1971, before Allen and Karen met. She is buried in Calvary Cemetery in Louisville next to her beloved husband.

No doubt Betty McDonogh’s proudest legacy is her family, but the legacy of the Allen Athletic Club owes as much to her as to Allen and Mac. Betty was there from day one as an owner and a partner. She knew the Louisville audience better than anyone, and her tireless efforts kept the Columbia Gym full in good times and bad. If there were a Hall of Fame for Pro Wrestling in Kentucky, Betty would deserve a place of honor alongside her husband and the Allen Club’s namesake. She is, without a doubt, the First First Lady of Louisville Wrestling.

Read more about Francis and Betty McDonogh in Louisville’s Greatest Show: The Story of the Allen Athletic Club.

On Sale Tomorrow!

Louisville’s Greatest show is a labor of love that is truly four years in the making. When I started digging deep into Louisville’s rich wrestling history for Bluegrass Brawlers, I had no trouble finding stories about the OVW and Memphis years, but it was the “golden age” from 1935-1957 that fascinated me most. While I barely scratched the surface when I wrote Bluegrass Brawlers, Louisville’s Greatest Show will give you a year by year account of the Allen Athletic Club – the wrestlers, the shows, and the city that hosted them both.

In addition to the year by year account of the promotion and owners Heywood Allen and Francis S. McDonogh, Louisville’s Greatest Show also features more than twenty profiles of local and national wrestling stars, including:

Indiana University wrestling coach Billy Thom

Lord Patrick Lansdowne

Blacksmith Pedigo

Hall of Fame Hydroplane racer Wild Bill Cantrell

Kid Scotty Williams

Hans Schnabel

Kentucky Athletic Commissioner Johnson S. Mattingly

The legendary Wild Bill Longson

“Cousin Alviry” Elvira Snodgrass

Fred Blassie, before he was “classy”

Promoter’s wife Betty McDonogh

Chicago Bears star Fred Davis

Sgt. Buck Moore of the Louisville Police

Colonel Stu Gibson

WHAS sports director Jimmy Finegan

Ed “Strangler” Lewis

Mel Meiners

“The Black Panther” Jim Mitchell

Louisville police detective and ref Ellis Joseph

Ring announcer George Lewis

Wee Willie Davis

Louisville’s Greatest Show is the story of a city that loved wrestling and the men and women who made wrestling a Tuesday night tradition. The book is filled with never-before-published photos and stories you won’t find anywhere else.

Louisville’s Greatest Show will be available on Amazon.com and other online retailers this weekend!

Louisville’s Greatest Show – Coming Soon!

Coming Soon!!

For 22 years, the Allen Athletic Club’s weekly wrestling show at the Columbia Gym was the place to be on Tuesday night. Promoters Heywood Allen and his successors Francis and Betty McDonogh overcame the Great Depression, the 1937 flood, a World War, and a “crooked” athletic commissioner to bring the best of the golden age of wrestling to Louisville.

Now for the first time, author John Cosper (Bluegrass Brawlers) presents the full story of “That Gang of Allen’s,” the wrestlers, referees, announcers, and others who made Tuesday Louisville’s favorite night of the week. This is the story of the true golden age of wrestling, when men and women wore their Sunday best to see hometown heroes like Blacksmith Pedigo, Kid Scotty Williams, Stu Gibson, Mel Meiners, Sgt. Buck Moore, and “The Black Panther” Jim Mitchell mix it up with Lou Thesz, Gorgeous George, the French Angel, Buddy Rogers, Freddie Blassie, Johnny Valentine, Mildred Burke, Mae Young, Bobo Brazil, and Ginger the Wrestling Bear.

From mud matches to masked men; from Wild Bill Cantrell to Wild Bill Longson; from live TV to live alligators, the Allen Athletic Club was Louisville’s Greatest Show. This is the story of Louisville’s first great wrestling promotion and the families that made wrestling a vital part of the city they loved.

Louisville’s Greatest Show will be released in March!

A Louisville Wrestling Hall of Fame

No, don’t get your hopes up. There’s no Hall of Fame in the works by me, or anyone else I know of. Just a little hypothetical question:

If there were a Louisville Wrestling Hall of Fame, who would you want to see in it?

I have a long list of suggestions. In no particular order, they are:

Ed “Strangler” Lewis – A first ballot entry for sure, the Strangler got his famous name in Louisville after showing up two weeks late for a booking under his real name.

Heywood Allen – A referee turned promoter who was involved in the Louisville wrestling scene from the early 1900s until 1947.

Francis S. McDonogh – Allen’s successor, who took the Allen Athletic Club into its hey day in the 1950s, pioneering wrestling on Louisville television and drawing record crowds at the Armory.

Betty McDonogh – Wife of Francis and the business manager for Allen and her husband. She gets credit for helping to popularize wrestling with a female audience in the 1940s, when the promotion drew more ladies every week for a time than men.

Wild Bill Longson – The only man to win a world championship in Louisville. Longson was a fixture for the Allen Athletic Club throughout the 40s and 50s and even worked as a booker for the promotion.

“The Black Panther” Jim Mitchell – A true pioneer, Mitchell was an African American wrestler before, during, and after the “color barrier” was put in place. He was also a mentor to the legendary Bobo Brazil.

Col. Stu Gibson – A New Albany native and former football hero who became a huge heel in Louisville and San Antonio.

Wee Willie Davis – A wrestler and movie star who moved to Louisville and ran a few promotions during the late 50s and 60s.

Jerry Jarrett – Wrestler and promoter who brought Louisville into the Memphis territory in 1970.

Jerry Lawler – The King of Memphis could lay equal claim to royalty in Louisville with all the legendary nights he had at the Gardens.

Jim Cornette – Arguably the most famous Louisville native in the pro wrestling business. Considered one of the greatest managers of all time. With the Rock N Roll Express going into the WWE Hall of Fame, one can only hope Jim and the Midnight Express will be next.

Danny Davis – Wrestler and manager during the Memphis era who moved to Louisville and founded OVW.

Ian Rotten – Former ECW wrestler who founded IWA Mid-South, a promotion that has lasted just as many years as the more mainstream OVW.

Kenny “Starmaker” Bolin – Louisville native and life-long nemesis of Cornette, Bolin helped launch the WWE careers of more than 4 dozen wrestlers who once belonged to Bolin Services.

John Cena – OVW’s most famous son.

CM Punk – IWA Mid-South’s most famous son.

The “OVW Four” aka Rob Conway, Nick Dinsmore, The Damaja, and Doug Basham – Four Southern Indiana natives, two (Conway and Dinsmore) from right across the river, who made it to the WWE after starting in the OVW beginner class. Basham and Damaja were a tag team in the E. Dinsmore became the surprisingly popular U-Gene. Conway is the only Louisville native to win the WWE Tag Title and went on to become a two-time NWA World Champion.

Dean Hill – Current “owner” of OVW, Hill was a ring announcer at the Louisville Gardens before becoming the voice of Louisville wrestling as OVW’s TV announcer.

Okay, Louisville fans, let’s hear it. Who would you put in a Louisville Wrestling Hall of Fame?

Bob Evans: Do What They Can’t Do

Brutal Bob Evans continues to show why he is the Yoda of today’s independent wrestlers. Here are some thoughts he shared on Facebook today:

“There are those that think WWE is waging a war on the wrestling world.

That’s a mindset that will cripple you forever if you let it.

WWE is not evil. WWE is just WWE. You can survive and thrive outside of the worldwide company.

How? Do what they can’t do.

They can’t go to every small town in America. They can’t shake every hand, hug every fan, touch every life.

They try, but they can’t. Because they can’t be everywhere at once.

Collectively we can. We can compete doing what they can’t do and doing it better than ever.

We can reach out and be a part of our communities. We can bring in quality people. We can use good-hearted athletes with tons of potential.

Or we can just wrestle, suck the town dry, and move on. The carny lifestyle.

I prefer to learn from the mistakes of the past. We can be a viable, resilient, middle-class wrestling society that creates and evolves.

Or we can wait for WWE and the other national companies to tell us what to do. To dictate to us.

We can buy into reality any way we choose. I choose the reality of caring and fellowship.

Competition? Yes.
Hard work? Necessary.

But a spirit of fellowship is NEEDED.

Serve first.

Realize you CAN do this business well.

Don’t let anyone intimidate you.

You got this.

WE got this.

I love you.”

One thing I’ve learned about the wrestling promoters of the past is that they were community minded. They were active in their communities not simply as wrestling promoters but as part of the neighborhood. Louisville promoter Francis McDonogh and his wife Betty were very active in the city they loved. They ran multiple charity shows and hosted orphans, newspaper boys, and local sports teams. They reached out heavily to female fans and often drew more ladies than men. They participated in charity drives and civic events outside wrestling. They hosted parties and events in their home. They were at the Derby, concerts, and other sporting events. Wrestling wasn’t just business; it was family. It was community.

The WWE cannot be community the way you can. You can connect with the fans in ways they can’t. You can learn their names. You can be a part of their charities and their causes. You can make a difference.

One Road Ends, Another Begins

One year and a day ago, I sat in a coffee house in New Albany, doing research on the Allen Athletic Club, the wrestling promotion that entertained Louisville for 22 years from 1935-1957. It was there that I finally stumbled upon an article I had searched nearly two years to find: Heywood Allen’s obituary. The article told me that Allen was buried in Jeffersonville, just fifteen minutes away. I raced out in the rain and found the final resting place of the promoter, his wife, and his ill-fated son Heywood, Jr.

Today the story of Allen and his partners Francis S. McDonogh and Betty McDonogh is nearly complete. Louisville’s Greatest Show  is stacked with stories and photos that haven’t been seen in decades from the era of Lou Thesz, Mildred Burke, Gorgeous George, Wild Bill Longson, Bobo Brazil, and Buddy Rodgers, as well as local heroes like Mel Meiners, Wild Bill Cantrell, Stu Gibson, and more. There’s some proofreading and fact checking to do, plus a book cover to finish, but the book will be ready to read in March.

Fifteen minutes ago, sitting in a Dunkin Donuts in Louisville, I opened a new file on my laptop and began work on my next book. There’s a new story to tell, a new autobiography, and this one’s going to be a ton of fun. If you want to know who it is, give the video below a look.