Impact and the Future of Indy Wrestling

If you have any interest at all in independent wrestling – and even if you don’t – you need to hear Talk is Jericho’s Friday episode. Chris Jericho’s guests are Don Callis and Scott D’Amore, the new executive vice presidents of Impact Wrestling (formerly TNA). It’s an eye-opening discussion about their unique qualifications to take over the struggling promotion and take it in a new direction.

The highlight that stood out the most for me was when they discussed intellectual property rights and wrestlers. It’s well-known that Impact has finally given up the fight over control of “Broken” Matt Hardy, and the WWE and Hardy are already reaping the benefits. What D’Amore and Callis shared on the show was the reasoning behind their backing of this paradigm-shifting decision.

It was Vince McMahon and the WWF that established the idea that wrestling “characters” belonged to the promotion and not the wrestlers. Vince wanted control so he could own the merchandising and restrict people from leaving his company to make money of the characters he helped to create. The TNA policy that kept “Broken” Matt Hardy in limbo for seven months was adopted from the WWE policy.

Callis and D’Amore want to change that. They want to give a platform for wrestlers to build, grow, and market characters owned by the wrestlers. Wrestlers who sign on with Impact can rest assured they will not be starting over should their relationship with the company come to an end. The gains they make at Impact will benefit them in Ring of Honor, Japan, Mexico, Europe, anywhere they go.

Callis and D’Amore contend that wrestlers have more power now than at any time in the history of the business. It’s hard to argue with that statement. For nearly a hundred years, going back to the days of the Golddust Trio, the promoters held all the power. They controlled the territories. They controlled who won or lost. They controlled who got work and who starved.

The territories are no more. Today, wrestlers market themselves. They are savvy social media users. They have tools like Instagram, YouTube, and Pro Wrestling Tees that they are using to great effect. They give interviews on blogs like this. They appear on every podcast they can. They let their fans know where they can see them not only in person but on High Spots, Powerbomb.TV, and other networks.

Callis and D’Amore know the business of wrestling. They also know business-business. They see the market, they know the trends, and they seem smart enough to create an environment to appeal to wrestlers who are truly more independent than ever.

If you listen to podcasts, please give this episode a listen. It’s a great omen for what’s on the horizon, not only for Impact, but the independent scene at large.

2017 was a ground-breaking year for the independents. 2018 is looking even better. It will start with Alpha vs. Omega. Can’t wait to see how it ends.